MFour’s Journey to Creating a Comprehensive Data Intelligence Platform: Do It Right, Do It Fast, Do It Once

MFour Studio Survey Interface

Summary

Objective: MFour Studio Launch: Innovative Product Platform for Market Specific Data Intelligence and Analytics Solutions

Industry: Market Research and Analytics

Stack: React, Node, PHP, Python

Context

MFour, a company specializing in marketing and survey marketing data, aimed to create a product platform called MFour Studio. The objective was to leverage years of historical data collection and integrate it with granular survey data to create a data market for various use cases, such as analytics and sentiment analysis. MFour’s existing method of data collection was through a paid mobile app where consumers completed surveys.

Strategy

To achieve their objective, MFour pursued the following strategies:

1. Granular Data Integration

Utilize granular data gathered from consumer surveys to augment and enrich existing data for backend selling. For example, consumers might be paid to take a survey about a specific McDonald’s hamburger, with the resulting data combined with existing data to create unique insights.

2. Multi-Perspective Data Exploration

Develop the MFour Studio platform to facilitate data exploration from multiple perspectives, enabling users to uncover insights not typically seen or expected.

3. Strategic Partnership Integration

Integrate with Ipsos, a global market research company, to further augment the data and improve the overall product offering.

Challenges Overcome

During the development process, MFour faced a significant challenge when many of their staff engineers left the company due to the Ukraine and Russia conflict. As a result, MFour relied on consultants with a breadth of experience to take on multiple roles within the team and deliver the project.

Results

Platform Success

The MFour Studio platform was successfully released, offering a comprehensive solution for data exploration and insight generation. The platform even reached the #1 position in the iOS App Store for a period of time.

Enhanced Data Collection

Data collection increased significantly, leading to a higher quality end product that could be sold to other companies.

Team Versatility

MFour’s consultants, who had diverse expertise, were able to effectively fill multiple roles within the team, from backend to frontend development. This versatility allowed them to accomplish the work of two people while navigating team changes.

Strategic Partnership Benefits

The integration with Ipsos further augmented MFour’s data offering, expanding the potential for valuable insights and enhancing the company’s competitive advantage in the market.

Key Takeaways

1. Adaptability in Crisis

When faced with unexpected staffing challenges, MFour demonstrated remarkable adaptability by leveraging experienced consultants who could wear multiple hats.

2. Data-Driven Innovation

By combining historical data with real-time survey responses, MFour created a unique value proposition in the market research space.

3. Strategic Partnerships

The integration with Ipsos showcased the power of strategic partnerships in expanding data capabilities and market reach.

4. Platform-First Approach

Building MFour Studio as a comprehensive platform rather than individual tools enabled scalable growth and multiple use cases.

Technical Implementation

The project utilized a modern tech stack including:

  • Frontend: React for responsive user interfaces
  • Backend: Node.js for scalable server-side processing
  • Legacy Integration: PHP for existing system compatibility
  • Data Processing: Python for advanced analytics and machine learning

Conclusion

In conclusion, MFour successfully developed and released the MFour Studio platform, which helped the company delve into unique data insights and expand its data offering. The company overcame staffing challenges by leveraging the skills of experienced consultants, ultimately leading to a faster and more comprehensive data collection process, and a more valuable end product for their customers.

This success story demonstrates how companies can navigate unexpected challenges while maintaining focus on innovation and delivering exceptional value to their customers. MFour’s approach of “Do It Right, Do It Fast, Do It Once” proved to be an effective strategy for building a market-leading data intelligence platform.

Want to learn more about how Enfuse.io can help your company build innovative data platforms and overcome technical challenges? Contact us today to discuss your project needs.